SJL Government Affairs & Communications

About

What We Do

SJL Government Affairs & Communications is a full-service government affairs and communications firm specializing in legislative advocacy, policy creation and decision making, public affairs, and crisis communication. Founded by Steve Lyons, clients turn to SJL Government Affairs & Communications for results.

Steve has nearly 30 years of experience in state government and politics, including as a former Governor’s Deputy Chief of Staff, Deputy Secretary of a state agency, and Chief Policy Advisor to Senator Scott Fitzgerald (Current Senate Majority Leader).  As an experienced strategic communication and political tactician, he has successfully implemented legislative agendas for dozens of corporate and business clients throughout Wisconsin. He has worked in depth on issues of commerce, venture investment, small business and economic development, insurance, financial institutions and other business arenas. 

Steve also has extensive expertise in government relations, communications, public relations, grass-roots development and crisis communications with experience on issues of commerce, venture investment, small business and economic development, insurance, financial institutions and other business issues.

On behalf of his clients, Steve has worked on countless media campaigns and alongside many of the most influential elected officials and media today.  He has done more than 300 interviews with international, national and Wisconsin media, including interviews with "Good Morning America," CNN, ABC World News Tonight, and the BBC. He also served as the spokesperson for numerous corporations, businesses and individuals.


 
 
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STEVE LYONS

Steve has nearly 30 years of experience in government affairs, communications and public relations, including eight years as the Chief Policy Advisor to Wisconsin State Senator Scott Fitzgerald.

Steve has served as:

  • Deputy Chief of Staff to the Governor of Wisconsin

  • Chief Policy Advisor to a State Senator (currently Senate Majority Leader)

  • Chief of Staff to a Republican Assembly Minority Leader

  • Assistant Deputy Secretary to a Cabinet Secretary

  • In-house expert on redistricting for the Wisconsin Assembly Republican Caucus

  • Clerk of the Senate Committee on Economic Development, Commerce, and Financial Institutions

As an example of his communications experience, Steve served as the spokesperson for numerous clients and has conducted more than 300 interviews with international, national and Wisconsin media, including:

  • Good Morning America

  • CNN

  • ABC World News

  • CBS Nightly News

  • 20/20

  • The Guardian

  • Dr. Drew

  • NY Times

  • LA Times

  • People Magazine

  • BBC