SJL Government Affairs & Communications


Committed to Client Success

When our 12 year-old daughter was brutally attacked by two of her classmates, it made national and international news. Our family was dealing with so many things but most importantly, the well being of our daughter. Steve Lyons was incredible in his interaction with the media. His media expertise allowed us to tell our story and give the world an insight into what we were dealing with as a family. Steve did hundreds of interviews on our behalf, which allowed us to focus on the physical and mental health our daughter.
— Stacie Leutner, mother of the victim in the “Slenderman” case

Steve Lyons served as spokesperson in a high profile case that received media attention from all over the world. He was extremely thorough, accessible and responsive—a seasoned professional. I was impressed with the dedication, energy, and heart he showed to this project, and his work in general.
— Lisa Soloway, Senior Editorial Producer, ABC News 20/20, Executive Editorial Producer, ABC News Law and Justice

Steve Lyons and his team are tenacious! The Wisconsin Chiefs of Police Association had attempted to pass legislation for the last 8 years that would allow the surviving spouses and children of officers killed in the line of duty to receive insurance from the state. Steve’s numerous relationships in the Capitol – and his unique ability to craft a powerful message to the public, media and to elected officials — were the key ingredients in getting the legislation signed into law.
— Sean Marschke, President, Wisconsin Chiefs of Police Association

Steve Lyons and his team did a masterful job in bringing our message to key decision makers. Steve’s ability to take complicated issues and craft them into a story that legislators, the media and the public understand was a key ingredient to our success in the Legislature this session.
— John Sauer, President/CEO, LeadingAge Wisconsin

Steve Lyons has great depth of knowledge on issues, and as an expert in political strategy, he can encapsulate a message both elected officials and the public can understand. No one works harder than Steve. That is why he and his clients are so successful in both the political arena and in the media.
— Scott Suder, President Wisconsin Paper Council

Steve Lyons has been a key factor in our success in passing several pieces of legislation that helped the business and technology sectors. He worked with the Wisconsin Technology Council in the passage of Act 41, creating Wisconsin’s first “fund of funds,” as well as bills to help all investors and young companies. When it comes to knowledge of the legislative process and advocating for Wisconsin’s emerging companies and investors, no one out-hustles Steve.
— Tom Still, President, Wisconsin Technology Council

Steve Lyons has been a tremendous partner in our efforts to showcase the WEA Trust in both the government affairs and public relations arenas. His understanding of the legislative process, strategic approach to issues and strong relationships in and around the Capitol allow him to be successful time and time again.
— Vaughn Vance, Vice President, COO and Legal Counsel, WEA Trust

Steve Lyons is a tireless advocate who works side-by-side with and goes the extra mile for his clients; he knows his way around the capitol and excels at deploying strategies customized to clients’ concerns.
— Kathleen Gallagher, Executive Director, Wisconsin College of Computing Coalition